Michael Sullivan, Ph.D.



Chairman of the Board and Principal Consultant

Dr. Sullivan is a co-founder of FSC and a recognized expert in utility business planning, research design and program evaluation. He has directed numerous research and business planning projects involving utility customers including: the design of pricing and information feedback studies, end-use surveys, customer value of service studies, studies of customer satisfaction with service, evaluations of DSM programs and studies of utility customer preferences for new service offerings and rates. Dr. Sullivan is currently a member of the DOE/LBNL Technology Advisory Group overseeing the design of pilot studies of dynamic rates being carried out by a number of U.S. utilities and he is involved in several other FSC projects to design and evaluate dynamic pricing pilots and feedback experiments being carried out across the U.S. He was the lead author of EPRI’s Guidelines for Designing Effective Information Feedback Pilots: Research Protocols. Consulting in the utility industry for 20 years, Dr. Sullivan’s clients have included many of the country’s largest utilities, such as: Pacific Gas and Electric, SEMPRA Energy, Southern California Edison, SMUD, Exelon, Puget Sound Energy, Duke Energy, Southern Company, Salt River Project and Cinergy. He has also done extensive work for Lawrence Berkeley National Laboratory and the Electric Power Research Institute. Outside the utility industry, Dr. Sullivan consults with a variety of Fortune 100 companies including Toyota Motor Corporation, International Paper Company and Google in matters related to customer perception of products and service and satisfaction. Dr. Sullivan completed his doctoral studies at Washington State University in 1984, specializing in research methods and statistics.