Behavioral Assumptions Underlying Energy Efficiency

Michael J. Sullivan, Ph.D. made this presentation for the University of California’s California Institute for Energy and the Environment to describe the behavioral assumptions underlying utility sponsored energy efficiency programs offered to businesses in California.

It describes how assumptions about business decision making (that are built into the design of these programs) can affect the ability of these programs to foster increased investment in energy efficient technology. Challenges to the program design and evaluation community are identified, and recommendations are made to address these challenges.

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