Market Assessment Studies

Market research and market assessment are particularly important in deciding whether, when, and how to launch, improve, or expand new and existing products and services. Gauging the pulse of the market, testing the product, quantifying the technical and economic potential and measuring consumer attitudes is often the difference between success and failure of new products and policies. FSC has had success providing insightful research for new product development and market assessment, mainly due to our extensive experience in energy, customer-focused products, experimental design, and market research. Some of our work in this area includes market studies on the introduction of automated metering and studies on the saturation and marketing of energy-efficient appliances.